Privacy Policy - Eternal Glow

1. Introduction

Eternal Glow ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or use our services.

2. Information We Collect

We may collect the following types of information:

Personal Information: Name, email address, phone number, and postal address when you contact us or place an inquiry
Technical Data: IP address, browser type, device information, and browsing behavior
Usage Data: Information about how you use our website and services
Marketing Data: Your preferences for receiving marketing communications

3. How We Use Your Information

We use your personal information for the following purposes:

To respond to your inquiries and provide customer support
To process and fulfill your requests
To improve our website and services
To send you marketing communications (with your consent)
To comply with legal obligations
To protect our rights and prevent fraud

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

Consent: When you have given clear consent for us to process your data
Contract: When processing is necessary to fulfill our obligations to you
Legal Obligation: When we must comply with the law
Legitimate Interests: When processing is in our legitimate business interests

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your data with:

Service providers who assist in operating our website and business
Professional advisers including lawyers and accountants
Regulatory authorities when required by law
Third parties in connection with a business transfer or sale

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When data is no longer needed, we securely delete or anonymize it.

8. Your Rights

Under UK GDPR, you have the following rights:

Right to Access: Request copies of your personal data
Right to Rectification: Request correction of inaccurate data
Right to Erasure: Request deletion of your data
Right to Restrict Processing: Request limitation of how we use your data
Right to Data Portability: Request transfer of your data
Right to Object: Object to processing of your data
Right to Withdraw Consent: Withdraw consent at any time

9. Cookies

Our website uses cookies to enhance your browsing experience. For detailed information about the cookies we use, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

11. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

12. International Data Transfers

Your information may be transferred to and processed in countries outside the UK. We ensure appropriate safeguards are in place to protect your data in accordance with UK GDPR requirements.

13. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

14. Contact Us

If you have questions about this privacy policy or wish to exercise your rights, please contact us:

Eternal Glow
9 Silver Street
Durham DH1 3RB
United Kingdom
Phone: +44 191 693 2405
Email: [email protected]

15. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection authority.